Co-Founder & Director of Vision & Strategy
Mohit Ranpariya
AUREA exists because Mohit decided it should, and that it should be extraordinary.
I never wanted to open another jewellery shop. I wanted to build a house, one whose pieces are still worth keeping long after the occasion has passed.
Mohit sets the direction of AUREA: which collections it makes, the standards it refuses to lower, and the kind of house it intends to be remembered as.
Every new collection starts with his brief, and every one is measured against the same question he asked on day one: is this extraordinary, or merely good?
- Vision
- Strategy
- Collections
